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Google e la video pubblicità
La pubblicità video sul network ADSense di Google

Un articolo di: cduweb del 13/10/2007      Letture: 252091

Come è noto da qualche tempo tra i formati pubblicitari di Google AdSense sono disponibili anche i formati video (ne mostriamo uno nell'immagine che segue).

La nuova idea di casa AdSense è quella di inserire contenuti pubblicitari all'interno di video streaming. I contenuti sarebbero collocati direttamente all'interno del video nella posizione che il publisher, mediante apposito settaggio delle preferenze, può indicare di volta in volta.

D'altronde il settore video sul web ha ormai registrato una crescita esponenziale che ha visto l'affermarsi di colossi come YouTube quindi la politica di Google tendente a puntare sempre più su questo settore anche per quanto riguarda l'advertising appare assai comprensibile.

Si tratta per adesso di un progetto pilota in fase di beta test ma Google spera di poter offrire presto questa nuova opportunità a tutti gli inserzionisti con contenuti video nel prossimo futuro.

Nel frattempo Google AdSense ha anche introdotto alcuni nuovi formati video con queste dimensioni: 728x90, 120x600 e 160x600. I formati video disponibili i precedenza erano: 300x250, 336x280, 200x200 e 250x250.


La pubblicità video su Google AdSense

Fonte: Video in AdSense

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Commento di qmouquinn, scritto il 11/11/2016 alle 14:37:48
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